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Heaven Hill Distillery. Bardstown, KY © 2023
Think Wisely. Drink Wisely. ®
This Kentucky Bourbon pays tribute to the earliest days of the Distillery’s history when in 1939 it released Heaven Hill Bottled-in-Bond. The namesake brand quickly became the number-one-selling Bourbon whiskey in the state of Kentucky. Still today, the craftsmanship poured into this bottle by the same founding family meets the exacting standards first set forth in the Bottled-in-Bond act of 1897.
Proof: 100 Proof
Age: 7 Years Old
To be labeled as Bottled-in-Bond, a whiskey must:
With Heaven Hill Bottled-in-Bond, we’re bringing new life to our namesake Heaven Hill brand
and coming full circle…honoring the Bourbon that gave our distillery its original success.
We’ve always been family-owned and operated by the Shapira family. That independence has allowed us to uphold our own standards, adhering to the same values instilled by those who started Heaven Hill. In 1935, Heaven Hill put its first whiskey into barrels, but it wasn’t until four years later, in 1939, that we released the original Old Heaven Hill Bottled-in-Bond Bourbon. That singular decision—to be patient and allow the whiskey to properly mature—was tough, but it paid off. The whiskey quickly became the number-one-selling Bourbon in the state of Kentucky. Those lessons of patience and perseverance continue to drive Heaven Hill today.
The family of Ed and Sylvia Shapira. Young Max and
his sister Ellen smile in the back seat.
Ed and Max Shapira work side-by-side
The five Shapira brothers, founders of Heaven Hill Distillery from left to right: Mose, Ed, George, Gary and David Shapira
Max Shapira with a collection of
Heaven Hill Bourbon bottles
In the early days of the American whiskey industry, not all the products were up to the same standards we expect today. Less-than-scrupulous merchants would mix spirits with "rectifiers" like prune juice, water steeped with tobacco, or even kerosene. In response, Congress passed the Bottled-in-Bond act of 1897, in essence guaranteeing the whiskey’s quality. During Prohibition, a lot of whiskey was produced through dubious, not to mention illegal, methods. Once lawful production of Bourbon distillation was re-introduced in the 1930s, Bottled-in-Bond remained the best way for Heaven Hill to communicate our standards of excellence, and we have proudly featured that seal of approval on many of our whiskeys ever since. In doing so, we’ve kept this important American Whiskey tradition alive. To this day, Heaven Hill produces more Bottled-in-Bond spirits than any other distillery.
To share this extraordinary Bourbon with the world, we crafted a label inspired by historic
design and the various ways that Heaven Hill Bottled-in-Bond bottles have looked throughout
the years. Everything about the artwork resonates with tradition, and the label features
special details that convey the premium nature of the liquid inside.
The illustration at the center of the label is hand-sketched and showcases Heaven Hill’s original distillery in Bardstown, KY.
Family Owned Since 1935 is a very special claim to Heaven Hill. This was true when we began in our earliest days, and we’re extremely proud to have stayed independent, American-owned, and family focused ever since.
This Bourbon is 7 Years Old harkens back to the way that many of our historic labels declared age statements.
The second label near the bottle’s base names the Distilled Spirits Plants used to produce and bottle the Bourbon, essential for Bottled-in-Bond certification. D.S.P. KY-1 is our Bernheim Distillery in Louisville, KY and our bottling plant in Bardstown is D.S.P. KY-31. A Bottled-in-Bond spirit must come from one distillery, but that distillery may have multiple locations.
The gold seal is an emblem reserved for releases that bear the name of Heaven Hill. The seal is also found on the top of the capsule. Previously, it was included on the Heaven Hill 27-Year-Old Barrel Proof Bourbon.
On the back, The Best of the Great Kentucky Bourbons is a historic phrase that appeared on many Heaven Hill Bottled-in-Bond labels throughout the decades.
Heaven Hill Bottled-in-Bond is extra-aged at 7-years-old and crafted from barrels that
matured in our prime rickhouse locations. Because the Bottled-in-Bond rules require that
the spirit must come from single distilling season, the number of barrels we can pull from is
limited. Being both independently owned and having large reserves of aging whiskey has
allowed us to be extremely selective when crafting this Bourbon. The deep flavor of the
liquid inside is a result of perseverance, because we were able to wait patiently until just
the right barrels had matured. Sipping the Bourbon offers a smooth, warm flavor profile redolent of caramel and honey,
mingled with just enough oak and char to round out the richness. The finish is especially satisfying, a balance of pleasant spice notes that meld
with the oak and just the right amount of sweet caramel.
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